How do you get people to sign up for your email list? By offering a high-value lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that convert.
eBooks have remained popular for a long time because they’re easy to produce and publish. An eBook is a PDF file with a cover and table of contents. It can be as short or as long as you’d like it to be, from a short report to a full A-to-Z guide. You can create free content related to the eBook and then offer it for free as a download.
A content upgrade is an extension of the free content you offer. For example, if you have an article with 5 tips, give the reader 10 more in exchange for their name and email address. Another option is to offer add-ons such as templates, worksheets, or cheat sheets that help people implement what they learned in your free content.
Hold a webinar based on a topic that’s interesting to your target market. Teach them how to solve a problem or overcome a challenge they’re facing using your expertise. Make it interactive so they get the most out of it. The webinar is free to attend in exchange for signing up for your list.
Video Training Course
Another idea for offering something educational is a free video training course. Take some long-term task that you can cut into bite-sized pieces and produce a video for each piece. You can send the videos as installments or give the subscriber access to the whole course at once when they sign up.
Frame your email list as a free newsletter. Create a schedule for sending out your newsletter and pack it full of helpful tips, articles, interviews, and exclusive deals. Make sure you explain clearly to your potential subscribers exactly what they can expect from your publication. Offer a sample so they can see what they’ll get.
If you have a membership site, software program, app, or other subscription-based service, offer a free trial in exchange for the person’s contact information. This serves a double purpose by getting them on your list and also offering a sample of your product.
A toolkit takes a variety of media and puts it all together in one place, usually a zip file. It might include a workbook, checklists, a calculator, and video tutorials to show the subscriber how to use the tools, all related to a certain task or topic.
Anything is fine as a lead magnet as long as it offers unique value to your audience. It should be something enticing enough for them to offer their name and address, and high quality enough to start off your relationship on the right foot.