Lesson 6 of 13
In Progress


Maria March 29, 2023

Remember, previously you learned about the guidelines for effective lead magnets. In short, make it specific, immediate and simple. This includes determining the right format in which to deliver your lead magnet.

The format in which you deliver your lead magnet will be determined by the type of lead magnet you choose. That in turn is based on your audience’s problems and the solutions you can provide.

Lead Magnet Ideas

There are numerous ideas that you can choose from when it comes to the format of your lead magnet. Here is a list of ideas that you can use. Perhaps you’ve already thought of some ideas different from this list. Add your own.

  • Assessment/Test
  • Catalogs
  • Cheat Sheets
  • Discounts
  • ECourses
  • Free download
  • Free Shipping
  • Free Trial
  • Guides
  • Handouts
  • Quiz/Survey
  • Reports
  • Resource Lists
  • Sales Material
  • Software
  • Tests
  • Toolkits
  • Training
  • Training Resources
  • Video

How to Choose the Right Format

You’ve already laid the groundwork for identifying your lead magnet earlier when you researched your target audience. You looked at who they are, what their main problems are, and which of their problems you can provide a solution to. Now you simply need to figure out how you’ll provide the answers.

There are many formats that you can choose from listed above. Now, you just need to narrow it down to the most appropriate one. The best way to determine this is to go through the following exercises.

Study Your Metrics – Your autoresponder service has analytics that you can view to find out how well your previous actions have worked. You can study the numbers to see what formats for any product work best for your audience.

Study Your Competition – While you can’t be absolutely certain about what works best, you can take a look at what your competition is doing to get some ideas. If someone is spending a lot of money on ads, then what they are doing is likely working. You don’t have to do exactly what they do, but you can try to recreate their methods within your means.

Study Social Media – Look at social media to find out what type of lead magnets others are promoting to your audience or a similar audience. On Facebook you can see how many likes an offer is getting as well as how many shares to find out if it’s popular.

Know Your Capacity – What can you afford to create, and what do you have the talent to create? What can you outsource given your available resources? Only choose a format that you can reasonably accomplish with the resources that you have, including time.

Owned Assets – Do you have anything that you can repurpose to use as a lead magnet? If you have something low priced but valuable, can you make that work?

Here’s a simple series of steps you can follow now to help you narrow down the format of your lead magnet.

  1. Check your metrics
  2. Study your competition
  3. Look at the assets you already have
  4. Take note of your resources.

Action Steps:

  1. Based on your target customer and the topic you chose, what type or format of lead magnets would be the most suitable?

Pick one for the purpose of this course.  When in doubt, pick the format that will be easiest and quickest for you to create, such as a pdf checklist or list of resources.