How to Drive Traffic & Sales with Short Videos

Are you looking to increase how much traffic your business is getting online?”

You’ve come to the right place.

People are constantly on the move, and in today’s world people no longer want to sit through long videos that take up their time. Instead, they prefer short form “bite size” content that is easy to consume on-the-go and doesn’t require too much focus.

If you’re a business looking to boost sales and get more people clicking on your site, it’s time to ditch the long videos that just aren’t working and give short-form content a go!

Whether it’s 6 seconds or 3 minutes, changing the way you create video content will give your business the results it’s been looking for.

Firstly, What is Short Video Content?

Most commonly defined as anything under 60 seconds (with some platforms now taking that up to 3 minutes). Short videos are the new marketing go-to.

Having surged in popularity after the success of the short-form content platform TikTok, as well as Instagram’s Reel feature, short videos have become commonplace in society. Each video is fast-paced and packed full of excitement, emotion and easy engagement which is why this type of content is still on the rise and showing no signs of slowing down.

The more we get done in a day the more accomplished and satisfied we feel. So, being able to consume multiple videos in the time it takes to consume one is a great way to keep people moving whilst also getting the information you want as a business across.

And the best bit is, short form content isn’t targeted to one type of business area. Anything can be enhanced with a short video. From brand promotion to product showcasing or even offer announcing, short videos grab, hook and convert.

But why is short video content better than traditional long-form content?

Have you ever been on a website and seen a blog post you want to read? The chances are, even if you’re intrigued by the content topic, you won’t finish reading the entire article. Whether this is because of time constraints or just a lack of focus, consumers need MORE than lengthy paragraphs to grab their attention and successfully keep it. That’s where visual content comes in, giving the prospective buyer or client a clearer idea without having to try too hard to keep their focus.

However, long-form video content just doesn’t cut it anymore. Why? Because there’s no immediacy. People want immediate interest, immediate value, and immediate results. And to do this, you’ve got to be prepared to make the switch to keeping it short.

Now that you know exactly what short-form content is and why it’s such a successful strategy, it’s time to get into how you can utilise it to increase site traffic.

How Can Your Business Drive Traffic and Sales with Short Video?

#1 Add Short Video Testimonials to Your Website

This marketing strategy is one we CAN’T stress enough! 

Did you know 93% of customers read online views before buying a product? Yes, you heard us right, a whopping 93% of people rely on the feedback of customers to make their own purchasing decisions. So, mix testimonial with short-form video content and you’re onto a winner.

Having this on your website will provide users with a sense of comfort as they are already familiar with short-form content on their social media platforms. And short videos are great for answering FAQs quickly without losing the attention of the potential customer.

#2 Hop on the Latest Trends

Thanks to platforms like TikTok, every day the internet sees a new viral trend or challenge that seemingly appears overnight. Take advantage of this! Not only are you capitalizing on something popular, but because the content is short, there’s more chance of people actually watching it. Hopping on trends is a great way to get your brand out there and really immerse your business in what’s hot online. 

Want to participate in an easy trend?  Try the “Tell me without telling me trend.  It works pretty much as you would assume.  Businesses can talk about their core values, and products/services by demonstrating they are high quality/sustainable/earth friendly/long lasting/etc.  Find all the latest trends and sounds on the discover page.